Instagram CEO Kevin Systrom has confirmed to The Financial Times that the Facebook-owned company is bringing live videos to the photo-sharing app. Systrom said in the interview: “Live is really exciting for us. I think it can enhance what we’re doing. If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.” The feature first surfaced last month as an experimental offering in Russia, where some users spotted an icon clearly marked “Live” next to a row of Instagram Stories.
Based on the screenshots posted by Russian publication T Journal, it’ll work similarly to Facebook Live. If you want to broadcast anything, you’ll have to fire up the camera and click “Go Insta!” Unfortunately, the users who got access to the experimental feature weren’t able to find out more than that, since clicking the icon marked “Live” brought them to an empty “popular live broadcasts” page. You might also have to a while before being able to find out yourself: Systrom didn’t exactly say when the feature will become available.